Audience Figures and Inspiration

As part of our research we looked into audience figures of videos for bands in the same genre as the band we are doing the music video for. One of the reasons we are doing this is to see which music videos are more popular than other which allows us to see which type of videos work and which ones don't for our chosen genre. We also looked at some of these videos as inspiration for our music video

We chose to look at the audience figures of a small number of bands which are either similar to or influenced the band in some way, as well as well known bands in this genre.


Devil Driver:
The video to 'Clouds over California' has around one million views on Youtube this shows that it is a popular video in this genre as it has a large number of view. Because this video is popular it shows that the techniques and conventions use in the music video work well for a band in this genre.



Fear Factory:
The video to 'Replica' has almost two million views on Youtube, this again shows that the music video is popular with fans and the genre. Due to the success of the video we may use similar techniques and conventions in our video as we know that the work in videos of bands that are similar and have influenced the band we have chosen.




Ministry:
The video to 'Permawar' has a lot fewer views on Youtube at around seventy three thousand, this may be because the band is not very well known or because the video is not that successful and isn't seen readily on music channels such as Scuzz and Kerrang. Even though it is a band that influenced aspects of the band we have chosen we will be unlikely to use the unconventional techniques or conventions that aren't generic in our music video.



Misery Loves Co.
This music video much like Ministry has a low number of views on Youtube, this again is because the band is not well known, but also because the video may not have been deemed successful enough to be featured on music channel. Although this band influence the band we have chosen we are unlikely to use this video as a reference when creating our video.




SlipKnot:
This video has around forty nine million views on Youtube as well as being shown a lot of music channels. This is because it is a popular song and has a very popular video one of the reasons being because even though they are not wearing their masks which are an iconic look for the band, you never see there full face so it keeps a sense of mystery. As this is a successful video and we would like to achieve a sense of mystery around the band in performance scenes, we may use this video as a reference when creating our video.







 Avenged Sevenfold:
This video has around forty five million views on Youtube, this is yet another successful video in our chosen genre which is often played on a number of different music channels. This video has a clear narrative and uses an interesting location that links very well to the lyrics and narrative. As this is a successful music we will use it as a reference for our music video we are creating for a metal band.





Disturbed:
This video has slightly fewer views than some of the videos at around eight million, this is because the band is no longer as well known as SlipKnot or Avenged Sevenfold. Another reason the views may be lower is because some of the scenes in the music video may be deemed upsetting to some of the audience watching, as this video has a similar target audience to ours we may use this video as a reference to ours as it shows that some techniques that are used in this video work well.







-By Jennifer Armstrong