For the genre of music that our band 'Kill the Freak' produces which is rock/metal, the main target audience would most commonly be teens and young adults (13+). However, looking at the rock/metal genre in a larger scale, the target audience is much broader ranging from children to the elderly because of the wide range of different bands for example Black Sabbath as they have been active in the music industry for over 45 years, meaning that the audience have grown up with them from childhood. Bands such as Black Sabbath have influence many modern day bands in the rock/metal genre such as Slipknot, Disturbed, Fear Factory and Machine Head which means that the older generation which is into Black Sabbath could be interested in looking at the modern bands due to their influence.
Smaller, less known bands, will tour with more well known bands to try and widen their audience. They may also play at festivals such as Download and Bloodstock to hit a wider fan base.
Some larger, well known bands will release tour DVD's and deluxe edition albums and exclusive pre-release album launches and signings so that the fans can get an exclusive experience that would promote and make the band seem more integrates with their audiences.
This relates to our chosen artist 'Kill The Freak' as when they released their debut single, they handed out free copies at their live show to promote the song and even had it played through the PA at the local metal club.
By Kate Farrell, Abbey Tredget, Rebecca Murden and Jennifer Armstrong
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