Final music video

Final Magazine Advert

By The Group

Final Digipak

This is the final version of our digipak design. Below is a version including a CD design in the centre window.

By The Group

Digipak Photographs

St Augustine's Hospital, Chartham, Kent.

Rough Cut 2

Given a Level 1 due to it being unfinished.
Good Points

• Lovely sped up shots.
• Good amount of cuts.
• Good guitar and drum shots.
• Good editing.
• like how the pace speeds up towards the end.
• like how it goes with the beat of the song.
• Locations fit the genre.
• Good angles of instruments.
• Creative editing.
• Good lip syncing.
• Editing matches the chaotic feeling.
• Flashing works well.
• Visuals to genre work perfectly together, definite style.
• Good use of different camera angles.
• The pace fit with the music.
• Costumes are well thought out.

Improvements

• Shadow moves across frame. We are going to re-edit this shot, we thought it looked good with the shadow but others thought it wasn't necessary.
• Some shots are too long. Once we have framed out the whole song we plan on editing some shots shorter and adding different new angles.
• First shot not relevant. We used the wrong part of the clip. We plan to change it and then see if people still find in irrelevant.
•  Lip syncing isn't in sync at the beginning. We need to cut the beginning of the shot where he breaths because that's what makes it seem out of sync.
• Some shots are darker the others. We plan on brightening the darker shots. But the band shots are intentionally brighter then the acting.
• A bit repetitive try a different location? We have another location planned and will hopefully be filming there before Rough Cut 3.

By Rebecca Murden

Rough cut 1

To be able to improve our work before the final cut of our music video we showed the video to a group of students to get their feedback on the rough cut.



Good points:

• the sped up shots look good and fit the genre of the song
• the makeup looks good and works well
• the costume fits with the narrative of the video
• the camera is steady
• the effect used on the shot looks good
• the shots are well framed

Points to improve:

• more shots are the band are needed
• some shots are too long
• see some unintentional shadows in some clips
• music needs to be added
• add all clips to finish the video

• To improve our music video we will film a large number of artist shots and more acting shots so we will have enough to finish the video
• we will also cut the length of some of the shots to keep the audience engaged in the video
• we will remove shots that do not work or have issues such as shadows and replace them with shots that will look good in their place
• we will also add music in the next stage of creating our music video

-Jennifer Armstrong

Audience Research

For the genre of music that our band 'Kill the Freak' produces which is rock/metal, the main target audience would most commonly be teens and young adults (13+). However, looking at the rock/metal genre in a larger scale, the target audience is much broader ranging from children to the elderly because of the wide range of different bands for example Black Sabbath as they have been active in the music industry for over 45 years, meaning that the audience have grown up with them from childhood. Bands such as Black Sabbath have influence many modern day bands in the rock/metal genre such as Slipknot, Disturbed, Fear Factory and Machine Head which means that the older generation which is into Black Sabbath could be interested in looking at the modern bands due to their influence.

Smaller, less known bands, will tour with more well known bands to try and widen their audience. They may also play at festivals such as Download and Bloodstock to hit a wider fan base.

Some larger, well known bands will release tour DVD's and deluxe edition albums and exclusive pre-release album launches and signings so that the fans can get an exclusive experience that would promote and make the band seem more integrates with their audiences.

This relates to our chosen artist 'Kill The Freak' as when they released their debut single, they handed out free copies at their live show to promote the song and even had it played through the PA at the local metal club.

 By Kate Farrell, Abbey Tredget, Rebecca Murden and Jennifer Armstrong